CHICAGO and NEW YORK, December 12, 2018 — Signal (www.signal.co), the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking (www.flashtalking.com), a global independent ad serving and ad management platform, today announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities.
The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative cross-device and measuring results with unprecedented transparency and insight.
Signal’s Customer Identity Solution enables marketers to deliver more individualized, timely consumer experiences, slashing ad spend inefficiencies and guaranteeing brands sole ownership over all aspects of their customer data. This integration with Flashtalking provides marketers with quality and actionable insights via Flashtalking’s cookie-less tracking technology, data unification and algorithmic attribution, offering marketers an innovative new method to personalize advertising, analyze, attribute and optimize performance across channels and devices.
“Identity resolution provides the contextual relevance for advertising that connects with consumers on a personal and continuous basis,” said Mike Sands, CEO, Signal. “Flashtalking has maintained a sterling reputation as an independent ad server and a top choice for data-driven advertisers. We’re incredibly excited to collaborate in supporting marketing efforts for today’s digital brands and advertisers.”
“The data is clear: creative drives performance when it is contextual and personalized,” said John Nardone, CEO, Flashtalking. “Our partnership with Signal helps marketers deliver against that imperative, and gives them the tools to serve, optimize, verify and measure those executions with unrivaled transparency.”
Signal is the leading independent provider of data onboarding and identity resolution technology for the enterprise. Signal’s platform empowers marketers to enhance their customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world generating more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies each year between 2015 and 2018.
For more information, please visit: www.signal.co and follow Signal on LinkedIn, YouTube and Twitter.
Flashtalking is a data-driven ad server and analytics technology company. We help sophisticated marketers use data to personalize advertising, analyze its effectiveness and optimize performance across channels and formats.
Our platform leads the market with innovative products and services to ensure creative relevance and unbiased, actionable insights, powered by proprietary cookie-less tracking, data unification, and algorithmic attribution.
Born in the UK, headquartered in New York, and established worldwide, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney.
For more information visit www.flashtalking.com.
Originally published December 12, 2018