Signal Joins the Network Advertising Initiative (NAI)

Signal, the global leader in real-time, addressable media, announced today that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.

“Signal’s membership in the NAI demonstrates our company’s deep commitment to protecting consumer privacy online,” said Blane Sims, Signal’s Senior Vice President, Head of Product. “Privacy-by-design is one of our founding principles. We are dedicated to playing a leadership role in promoting the highest standards for responsible data management and privacy practices and helping brands navigate today’s complex privacy challenges in a rapidly evolving marketplace.”

As a provider of addressable media and cooperative identity solutions that help advertisers solve cross-channel recognition challenges and target customers with relevant advertising, Signal is committed to the highest levels of protection for clients and consumers.

NAI is known for its vigorous review of member practices and policies to ensure alignment with the organization’s Code of Conduct. Through its NAI membership, Signal provides consumers with the choice to stop receiving targeted advertising from more than 100 premier member companies via a single, simple opt out accessed on NAI’s website.

Signal has been an innovator in offering brands improved privacy options that stop sending data to third parties when consumers opt out. The company has worked with TRUSTe and other privacy advocates to develop more flexible privacy tools that allow brands to easily implement complex requirements across the globe.

“We are very pleased to welcome Signal as a new member,” said NAI President and CEO Leigh Freund. “Signal has demonstrated consistently high standards for consumer privacy and a true commitment to compliance with the NAI Code. We look forward to working together to protect privacy and help innovative businesses thrive.”

About Signal

Signal is a global leader in addressable media. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.

Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.

Signal has been recognized with numerous awards and honors, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list. Visit to learn more and follow Signal on LinkedIn and Twitter.

Media Contact

Kari Brownsberger

PR Director, Signal


Originally published May 04, 2016

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