Chicago, IL – Signal, the global leader in real-time, cross-channel marketing technology, today announced strong business results for 2014 driven by accelerated revenue growth, international expansion, a fast-growing customer base, and enhancements to its Fuse platform.
“Signal had an incredible 2014,” said Mike Sands, CEO. “We’ve had triple-digit revenue growth for three straight years. We expanded our global presence, significantly grew our client roster and continued to innovate our industry-leading platform to help marketers take control of their customer engagement data for more timely and relevant interactions with consumers.”
“These milestones and achievements underscore the wide acceptance Signal’s cross-channel open data platform has gained in the international marketplace. Our patented technology is setting the global standard for collecting, matching, and activating data across channels and devices to give marketers a unified view of each customer’s journey, helping them make smarter marketing decisions and provide seamless customer experiences,” said Marc Kiven, Founder and Chief Revenue Officer.
Among the notable milestones last year for Signal:
- Customer Highlights. In 2014, Signal’s global customer base grew to include more than 15,000 brands that use its platform to make their data and marketing technologies work better together. Signal clients include relationships with 1-800-Flowers.com; Allstate; All Nippon Airways Co., Ltd. (ANA); AKQA; Asahi Breweries, Ltd.; Beyond.com; Brads Deals; Cars.com; DER Touristik; Electrolux; Gogo; Gulliver International Co.,Ltd; GrubHub; Havas Media; Hertz; Japan Airlines Co., Ltd. (JAL); Kraft Foods; MediaCom; Puma; Sears; Sephora; SHISEIDO Co., Ltd. (JAPAN); Sole Society; Suntory Holdings Limited; Targeted Victory; Time Out Digital; and Yahoo Japan Corporation. Signal’s customers comprise a significant share of brands on the Fortune 500, AdAge 100, Internet Retailer 100, Internet Retailer International 400, Mobile 500, and Stores Favorite 50 lists.
- Global expansion. Signal opened new offices in Tokyo, Sydney, Singapore, Germany and France, while significantly growing its Brazilian clientele through its strategic partnership with ROIx. At year-end, Signal’s technology supported more than 45,000 digital properties in over 150 countries, with customers in the U.S., Latin America, Europe and Asia/Pacific.
- Platform updates. Signal launched the industry’s first open data platform and enhanced its ecosystem neutral platform with unique features that enable marketers to collect and unify data across devices and channels, and activate data via any vendor or endpoint for analytics and marketing.
- New company headquarters. Last year, Signal tripled its square footage at the Company’s corporate headquarters by moving into a 27,000-square-foot office space at 111. N. Canal St., in the heart of the burgeoning tech community in Chicago’s West Loop. Its global employee team has also more than doubled in size to over 150 at the close of 2014.
- Partnership highlights. In 2014, Signal launched a strategic partnership with Tokyo-based transcosmos inc. for marketing Fuse in the ASEAN region. In addition, Yahoo! JAPAN, one of the world’s largest Internet companies, launched a Data Management Platform (DMP) leveraging Fuse technology and providing the core of Yahoo! JAPAN’s big-data marketing solutions. Yahoo! Tag Manager continues as the tag management market leader in Japan, running on tens of thousands of websites. Yahoo! JAPAN, increased to more than 100 the number of employees supporting the marketing and media products built on Signal technology.
- Company rebranding. The company changed its name to Signal to reflect its laser-sharp focus on creating stronger signals between brands and their customers and marketing partners.
- Industry recognition. Signal received a number of awards and honors, including the Global Innovator Award from World Business Chicago and Chicago Sister Cities International, recognizing Signal’s industry-changing technological innovations and rapid worldwide expansion. Eric Lunt, Signal’s Chief Technology Officer, was named Technologist of the Year by the Illinois Technology Association. Signal was honored as a Red Herring Top 100 North America Winner and as one of CIO Review’s “20 Most Promising Digital Marketing Solution Providers.”
- Executive leadership. Signal continued expanding its leadership team, adding Neil Joyce, Managing Director, EMEA; Warren Billington, Managing Director, Australia, New Zealand and Southeast Asia; Ana Milicevic, SVP; and Joe Stanhope, SVP Marketing.
“Marketers around the world need better data solutions for breaking down silos and connecting their data across channels and devices in real time, at scale. We’re looking forward to an exciting 2015 as Signal continues to break new ground in providing global brands and agencies with an open, flexible data layer that helps them connect the dots as customers move across smartphone, desktop, point-of-sale, call-center environments and more,” Kiven said.
Signal is the global leader in real-time, cross-channel marketing technology. Signal’s Fuse Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty, and conversions.
Signal’s technology runs on more than 45,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways,Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.
Originally published February 11, 2015