Future of marketing will be powered by a neutral platform capable of integrating cross-channel customer data in real time
CHICAGO – Jan. 14, 2014 – BrightTag, a global leader in real-time cloud-based marketing technologies, today announced that it is the neutral integration platform of choice among thousands of the world’s leading brands and agencies that want to leverage an open marketing stack to boost interoperability, increase experimentation and drive greater return on investment from their cross-channel marketing efforts.
Approximately 1,000 different vendors offer technologies for marketers across dozens of categories – from email marketing to SEO, analytics to social media and beyond. The pace of change is staggering. Meanwhile, brands are struggling to keep up with customers who move fluidly and quickly across channels and devices, taking action faster than most marketers can respond.
This crowded marketing technology landscape demands an interoperable technology foundation that allows brands and agencies to navigate the complexities of the data ecosystem with ease. Equally important for the industry, new vendors with the next great marketing idea need to have a level playing field, not blocked by complex integrations and entrenched mega players.
“A growing number of marketers tell us that they want the ability to build an open marketing stack,” said Mike Sands, President and CEO, BrightTag. “They are passionate about the freedom to choose technologies and service providers, the flexibility to quickly deploy solutions they need, and the peace of mind to know that their solutions will work together seamlessly. Their goal is to reach their customers with the right message, in the right place, at the right time, and this is precisely why we designed the BrightTag platform.”
BrightTag’s patented technology platform empowers organizations to collect, connect and take smarter action on cross-channel customer data in real time, across the entire ecosystem – including both online and offline sources. BrightTag is committed to helping the industry create choice and provide up-and-coming technologies a voice.
“From a data perspective, BrightTag is a controlled integration point for a brand’s open marketing stack. It’s the glue that allows brands to capture, link, collaborate and integrate information across all channels within a stack that they control,” Sands said.
“At Cars.com, we understand that the success of our future marketing efforts will not be facilitated by forcing someone else’s marketing stack into our organization,” said Daniel J. Blasko, General Manager, Data and Partnerships, Cars.com. “It will, however, be fueled by building our own – one that is easy to use and customized to fit the unique needs of our brand. We are making this a reality by using BrightTag’s agnostic technology platform as the underlying foundation of our open marketing stack.”
“Chango recognizes how critical it is for brands and agencies to have an open marketing stack,” said Emily Spence, Director of Business Development, Chango. “BrightTag’s technology platform gives them peace of mind, knowing that they don’t have to question how different technologies or disparate data sources will integrate. Instead, they can focus on working with their vendor partners to achieve more significant ROI with their marketing campaigns and run more robust analytics. Being a BrightTag Certified Partner is a huge benefit to us. It enables us to access previously untapped information, drill down into truly connected messaging, accelerate our time to market and expand the use of our solution.”
BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit www.BrightTag.com.
Originally published January 14, 2014