Do you have the roadmap and technology foundation to execute your cross-channel marketing plans?
In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing organization into a cross-channel powerhouse through marketing operations, execution and technology.
Walk away from this webinar knowing how to build your own cross-channel roadmap.
Operations
How do you operate as a marketing organization that focuses on the customer journey versus siloed independent channels?
Execution
How do you execute campaigns and marketing programs that react to the last customer signal versus a mass-market approach?
Technology
What platforms and tools are available to share signals so each channel can react appropriately based on their point in the “conversation”?
Meet Joanna O'Connell
Joanna has more than 14 years of experience in the marketing leadership industry. Most recently, she served as a Principal Analyst at Forrester, focusing specifically on marketer and vendor best practices in using display and measurement technologies and tactics. She currently serves as the Director of Research at AdExchanger.