If you could collect every piece of data on customer interactions, would you?
If you answered “Yes,” we need to talk.
Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place. Many business fall into this trap: data sets are identified and collected simply because information is there to gather. The truth is the majority of this data serves no purpose. Quite often it’s redundant several times over. In addition, significant expense is paid to store this data, and still more money is spent to identify use cases and value.
Don’t waste time, dollars or energy sorting through information you never needed in the first place. Use the following framework to guide your internal discussions and to set your organization up for success.