Emojis have become a part of everyday human language. In fact, the 2015 Emoji Report by Emogi Research found 92% of the online population uses emojis, and 70% of Internet users said emojis helped them to express their feelings more effectively. In 2015, the Oxford dictionary even chose an emoji as the word of the year!
But emojis aren’t just for consumers. Marketers are tapping into this new way of communicating, too. Major brands like Taco Bell, Dominos Pizza and Apple have used emojis to better connect with their customers and implement fun, strategic marketing efforts to drive brand loyalty and relatability. Check out Signal’s newest infographic below to learn more.