Customers expect contextually relevant experiences that deliver value in their moments of need. Marketers must understand customer behavior and orchestrate interactions based on customer context.
Assemble an enterprise marketing technology ecosystem that enables you to leverage real-time data to generate insights to automate contextually relevant customer interactions.
Technology alone cannot drive moments-based marketing. You must align your resources and processes with your strategy for customer obsession.
Download the full Forrester report for a roadmap of the operational and technological requirements that will enable you to deliver real-time marketing to your customers.
For more on using data to deliver the friction-free customer journeys, read Signal’s guide: Five Data-Driven Marketing Strategies.