Webinar: Customer Identity is the New Currency

Watch our webinar recording featuring Forrester Analyst Fatemeh Khatibloo and learn how to use customer identity and first-party data to power customer experiences.

Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She’s a frequent and highly-rated speaker at industry events.

You'll Learn:
  • A breakdown of the different types of customer data and identity

  • Ways in which data can be used as an innovation tool

  • How leading organizations are using data and identity to drive customer experiences today

  • How marketers can build their own customer identity foundation to power cross-channel marketing

  • Global benchmarks from an exclusive first-look at Signal’s single view of the customer survey findings

About our guest, Fatemeh Khatibloo

Fatemeh serves Customer Insights Professionals, with a focus on the shifting consumer data ecosystem, including how privacy issues impact marketing and how customer preference centers improve engagement. Her seminal research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses.