Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand may not survive to see the next holiday season.
To succeed, retailers need to deliver the quality experiences that savvy shoppers demand, acknowledging their brand loyalty with superior customer experiences across all touchpoints and channels. They must also leverage the surge in holiday traffic to transform one-time customers into lifetime loyalists.
Today’s consumers expect more. Holiday 2017 is the time to meet or even exceed their expectations. Customer identity — the ability to identify shoppers regardless of context — is the key to making it happen.