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Identity Resolution is the process of collecting and matching identifiers across devices and touchpoints to build a cohesive, omnichannel view of an individual consumer, enabling brands to deliver personalized, contextually relevant messaging throughout the customer journey.

Brands operate in a marketplace where everyone and everything is connected. But the answer to gaining consumer attention isn’t about being digital-first. It’s about being data-first.

Digital marketing and customer relationships are constantly evolving, and marketers looking for innovative strategies to distinguish themselves and provide genuine customer experiences can often feel overwhelmed with the proliferation of technology choices available.